So I have been having pain in my Achilles for some time (almost 2 years) and no matter what I do I have pain. I had a friend tell me about this Liquid CoQ10 awhile back. She swore that it helped to help her planter fasciitis. So I bought it (and believe me it was not a tiny splurge - it was a pretty penny and I got it at Costco) But I will tell you now I would consider it to be liquid gold. I am do not think it is any coincidence that the pain in my Achilles is beginning to subside. I have been taking it faithfully for about a week and the last couple of days I have not had any pain. So I would say it is worth any price.